Diamante Concept Car

Red Dot Design Award Winner

We're in the year 2023. Oil is getting depleted on our planet. However, mobility will continue to exist, it needs to. Such mobility not only includes boring electric vehicles for the city but also supersportcars with alternative drive systems. Flat, fast, extreme – cars that still set everyone in the mood for mobility without having a bad conscience – such as the eco-friendly Diamante Concept Car. This concept combines exclusivity and extremes in one single supersportcar.

The name says it all. The most valuable mineral in the world stands for luxury, but also for naturalness, pureness, hardness and beauty – exactly as the dream car with the white collar. Its extremely flat silhouette is flanked by sharply outlined edges, the curved surface appears to be unpolished, rough, precious.

From the very beginning it was our aim to create something really special – appropriate to the car. In the video the extreme design language of the Diamante corresponds with a futuristic ambience. At the same time we tried to adapt the car‘s design DNA and to create an effective means of communication for the year 2023.
— Tom Nowak, CEO & Creative Director Lean Design GmbH

The shooting location accommodates this impression. The commercial describes the genesis of the octahedron-shaped crystal in an abstract way: Formation, birth and a travel to different places. This way the original issue of the 3D visualization has been turned into a benefit for the design approach. For today's clientele which is to buy tomorrow's supersportcar.

Inspired by the lines of an aggressive, powerful, attacking bull and by the cut of a diamond, the Diamante is a subtle mix of brutality and finesse.
— Thomas Granjard, Automotive Designer

Automotive design & sketch by Thomas Granjard

CGI / 3D by Lean Design GmbH

Stills from the Video

3D-CGI Renderings


Client: Studio Granjard 

Agency: Lean Design GmbH

Automotive Design: Thomas Granjard 

Alias 3D & Surfaces: Thomas Granjard, LJ

Production: Lean Design GmbH 

Director: Tom Nowak | Christoph Große Hovest 
Director: Tom Nowak | Christoph Große Hovest 
Visual Concept: Tom Nowak | Christoph Große Hovest 

Lead 3D: Christoph Große Hovest 

3D Artists: Christoph Große Hovest, Maurice Panisch, Tom Nowak, Jan Sickinger, Thomas Granjard, LJ 

Lead Compositing: Christoph Große Hovest 

Compositing / 2D Artists: Christoph Große Hovest, Jan Sickinger

Music & Sound Design: Soupe Music, Köln 

CD/Music Composer/Sound Designer: Tom Nowak 

Mastered at Steffen Müller Mastering

DVD Authoring / Blu-ray: Group of Pictures, Köln

Special thanks to: HanzoHanzo, nowakstudios, LJ, Christian Kalbhenn