For their outstanding work within the scope of the „Diamante Concept Car“ the people from Lean Design receive the Red Dot Award: Communication Design. This is one of the world‘s largest and most prestigious design competitions, the highly sought-after Red Dot. In this competition the 3D animation won through several days of sessions of an international judging panel against 6,800 submissions.
The 3D animation of the „Diamante Concept Car“ super sports car, which has been created entirely on the computer, convinced the 24-member-jury with an extraordinary design approach setting the scene effectively for the futuristic racer. Design and production came from an international design team around Tom Nowak and Christoph Große-Hovest. Thomas Granjard was responsible for the automotive design.
„From the very beginning it was our aim to create something really special – appropriate to the car. In the video the extreme design language of the Diamante corresponds with a futuristic ambience“, says Tom Nowak, founder and Managing Director of Lean Design GmbH. „To us as automotive design enthusiasts a holistic design approach was of prime importance: the virtual image and sound worlds that the Diamante Concept passes through have been clearly inspired by its design DNA. The most valuable mineral in the world stands for luxury, but also for naturalness, pureness, hardness and beauty – exactly as the dream car with the white collar. Its extremely flat silhouette is flanked by sharply outlined edges, the curved surface appears to be unpolished, rough, precious. At the same time we tried to adapt the car‘s design DNA and to create an effective means of communication for the year 2023.“
Lean Design is going to receive the design award on 18th October, 2013 within the scope of a prestigious prize-giving ceremony at the Konzerthaus Berlin. Then the excellent work is going to be presented in the winner‘s exposition „Design on Stage – Winners Red Dot Award: Communication Design 2013“ from 19th to 20th October, 2013 in Berlin.
About the Red Dot Design Award
With the Red Dot Design Award, the Design Zentrum Nordrhein Westfalen created one of the most internationally acclaimed competitions. The prize, the “Red Dot,” has established itself worldwide as one of the most sought-after quality marks for excellent design. The Design Zentrum Nordrhein Westfalen displays the award-winning products in the red dot design museum for at least one year.
About Lean Design
Lean Design GmbH is an owner-led interdisciplinary design agency for corporate communication based in Cologne and Singapore and specializes in photo-realistic 3D visualization. Besides computer-generated audiovisions the designers also develop classical communication media for high-profile customers such as Automobili Lamborghini S.p.A., Ford of Europe, Bentley, and SEAT, S.A.
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